The Importance of a Website’s Design

The Importance of a Website's DesignFirst impressions count, just like many other things in life the impression a user will get of a website will first come from the way the site looks. A study conducted by Dr. Gitte Lindgaard at Carleton University in Ontario showed that most users will form an opinion about a website within 1/20th of a second, which means the design of a website is very important when it comes to its success.

This doesn’t mean that the look of a website is the only thing that matters, and will be the only thing that keep visitors coming back time after time. However, being that it will be the first thing visitors see and will be what they form their initial opinion on. It better be a visually pleasing design.

When it comes to site design it best to leave it to the professionals or at least really take your time and think things through.

What does this mean?

In particular this means think about what is being placed in the design and whether it really needs to be there. Does it improve the design or turn it into a cluttered mess?

Professional web designers will keep in mind that users will look at certain part of a web page expecting to see a specific element, and they know that if the visitor doesn’t see what they want they will quickly become frustrated.

Another important thing to keep in mind is the use of white space, they is such a thing as to much clutter when it comes to a web page. Also it’s important to keep in mind that to much white space isn’t good either. There’s a fine line that must be found and stuck to when it comes to designing a web page.

In the coming days and weeks, I’ll be putting together more posts, better describing the proper way to plan out and design a web site. Covering positioning of elements on a web page, choosing the right colors, and discovering who the audience of the website will be. So be sure to add the blog to your feed reader so you can keep up with all the latest and greatest news and info.